Zoho Arattai

Zoho Arattai: Is This India’s Answer to WhatsApp?

Zoho Arattai has taken India by storm, creating a buzz among users, businesses, and tech enthusiasts alike. But what is it, how does it compare with WhatsApp, and why should Indian users and MSMEs care? Let’s dive in.

What is Zoho Arattai?

Arattai is a messaging platform developed by Zoho Corporation, the Indian SaaS giant known for its business software suite. Launched in 2025, the app aims to provide a secure, fast, and user-friendly messaging experience while emphasizing Made-in-India technology and data privacy.

While similar in appearance to WhatsApp, Arattai distinguishes itself with features aimed at small businesses, integration with Zoho CRM, and advanced collaboration tools.

Key Features of Arattai

• Instant Messaging: Text, audio, video messaging with real-time notifications.
• Privacy-Focused: End-to-end encryption for personal and business chats.
• Business Integration: Syncs with Zoho CRM and other Zoho apps for professional use.
• Low Data Usage: Optimized for slower networks common in rural India.
• Customizable Channels: Groups for team collaboration, events, or client communication.

How Arattai Compares to WhatsApp

WhatsApp dominates messaging in India, but Arattai has some unique selling points:

• Made in India: Local servers and Indian development focus.
• Business-first Features: Better integration with MSME tools like Zoho CRM.
• Privacy Transparency: Clearer policies regarding user data for Indian businesses.
• Multi-platform Access: Web, mobile, and desktop apps are optimized for Indian users.

However, WhatsApp remains stronger in user base and ecosystem, so Arattai is currently positioned as a niche alternative for privacy-conscious individuals and small businesses.

Why Indian Businesses Should Consider Arattai

MSMEs in India are increasingly looking for affordable, integrated communication tools. Arattai can add value by:

• Syncing team communication directly with Zoho CRM and Zoho Projects.
• Providing secure internal chat without relying on global servers.
• Reducing dependency on multiple apps for messaging, client communication, and collaboration.
• Offering features designed for low-bandwidth regions, making rural team adoption easier.

For more context on Indian tech innovations, check our coverage of Technovanza 2025.

Public Sentiment & Recent Trends

In the last few weeks, Arattai has gone viral on social media platforms, and users have shared screenshots, reviews, and comparisons with WhatsApp. Many Indian tech blogs and forums have highlighted the app as a promising alternative for privacy-conscious users.

Industry insiders suggest that Zoho is targeting a dual approach: mass adoption among individuals and enterprise integration for small businesses.

For related tech news, you can also check our post on D2M Chip in India to understand the Made-in-India tech ecosystem.

Frequently Asked Questions (FAQs)

Is Zoho Arattai free to use?

Yes, Arattai is free for personal use. Businesses may need a Zoho subscription for advanced CRM integration.

Does Arattai provide end-to-end encryption?

Yes, all personal and business chats are encrypted to ensure privacy and security.

Can I use Arattai on desktop?

Yes, Arattai supports web, Windows, and macOS desktop apps for seamless cross-device communication.

Is Arattai suitable for small businesses?

Absolutely. With CRM integration, group collaboration, and privacy-focused messaging, Arattai is ideal for MSMEs and startups.

Published on: September 30, 2025

Author: DailyTrendz Team